I recently came across Jacaranda 94.2′s FeelGood platform which gives charities and causes a space to express themselves. It’s essentially a social media platform for do-gooders! The one that caught my eye was Winter Warmer. It’s a drive to collect blankets for those who are less fortunate. For as little as R40 you can donate a blanket or you can drop one off at handy collection points such as BP, Checkers, Shoprite etc. (Go to the site for more.)  To drive the point home, that’s only R40. Two Vida Coffees. A movie ticket. A WW open-packet-nuke-it-snack-it meal. Two beers…

I have a few pets hates and one of them is being cold (just another reason I don’t live in London). I also like making a difference – it helps me sleep at night. I hope this call to action to donate will inspire a few of you to spread the message, link to the Winter Warmer site and most of all DONATE. A blog post is not enough.

X

It’s easy: The competition is open to all bloggers (although I’m not sure I want anyone else to enter as it may hamper my chances of winning…) and all you have to do is answer six easy questions:

1. What is the opening rate special?
2. Where has the latest Southern Sun opened? (they opened on 24th April)
3. Who is the General Manager of the hotel?
4. How many rooms are there in the new hotel?
5. When is their room service available? [How many hours a day?]
6. Which item would you most like to order off the Punchinello’s menu?

My answers:

1. R1050.00 per room per night, B&B per adult sharing (so take someone you like)
2. Montecasino
3. Robert Jasper
4. 194
5. 24hours per day.
6. Berries and Zabaglione – I am an even bigger sucker for dessert.

Hint: visit the website and download the fact sheet for more info.

Prize: On Friday 14th May, one blogger will be chosen to win a weekend stay at Southern Sun Montecasino for 2 adults sharing, bed and breakfast and dinner to the value of R200 each.

Terms & conditions: (Those pesky things that have to be there so bloggers don’t get all whingy when they don’t win.)

• Subject to availability, not applicable during 2010 World Cup.
• Children under 18 sharing parents’ room stay and eat breakfast free.
• Valid for 6 months from date of issue.
• Winners need to make their own travel arrangements to the hotel.

More info on the hotel:

The Southern Sun Montecasino revealed its 194 bedrooms in April 2010.

The hotel was sympathetically being modeled on the Palazzo Corsini, a 15th century Villa situated on the slope between Gianicolo and the Tiber River in Italy.

Apparently – I will know when I get there with my prize – the hotel reflects a fusion of period and modern furnishings with a fresh eclectic style, unique in the Montecasino context. It boasts a speciality restaurant seating 120 people, as well as an outdoor pool and leisure area, a lobby bar and lounge and a high spec gymnasium.

Southern Sun Montecasino will also house a 1400m ² Conference Centre aimed at the Day Conference Package market, as well as an array of small conference and meeting rooms, all with the latest in audio-visual packages.  Convenience retail outlets including a business centre and a beauty salon are envisaged.  A new Café Bar on the Square caters to office tenants, visitors and hotel guests.

Go! Go! You’ve gotta be innit to winnit! PS Entries must be mailed to  sheenag@aquaonline.com

Phew, the digital, mobile and social media space is certainly hotting up recently. There have been more announcements and moves in this space than you can shake a stick at.

And while this is all very exciting and it’s great to see such buoyancy after 2009’s doom and gloom, as a PR and communications consultant I am feeling a touch of unease.

Primarily I am concerned about unrealistic expectations being set up with clients by agencies, often followed by poor implementation by people who haven’t truly engaged in the space for a significant period of time. I fear this disjoint will ultimately lead to the PR and communications industry being given a bad name – as it was by the champagne and stiletto brigade in the 1990s.

Not only that, though, if South African companies don’t get this social, mobile and digital media thing right they will lose the biggest opportunity they have to grow their businesses and be successful.

Things that have made me raise a sceptical eyebrow recently include:

What’s with the silo approach? Certainly the announcement of a new division gets an agency attention, but just how does it work to have all your social media “rock stars” sitting at one end of the agency when it comes to running integrated communication campaigns? Social media, online and mobile needs to be considered at strategy and conceptualisation stage, and then implemented coherently across the board. At MANGO-OMC we’re seeing more and more that we are required to take both a strategic and project manager role on behalf of our clients, bringing together different communication channels and technologies, overseeing an integrated campaign and serving as chief gatekeeper for brand messages.

Huh? A community manager that sits outside the company they represent? It is highly, highly unlikely that an agency will know your company as well as you do. And given that one of the key requirements for a successful social media engagement is authenticity, you’re stumbling before you are even out the box if your agency convinces you that they can look after this function. What your agency can do, however, is work with you on strategy, set in place the foundations of effective social media engagement with the customers in your target market, and guide and coach you on maintaining an effective and successful conversation.

Social media experts with 25 Twitter followers and 10 tweets? Imagine walking into a Hell’s Angels convention wearing a pink pleather jacket and carrying a scooter helmet with the price tag still attached. And expecting to be taken seriously. Not going to happen. It’s the same thing with social media, you only truly understand the space and engage authentically if you are genuinely part of it in your own capacity. Else at best you are going to get ignored, but more likely laughed at and then ignored.

Over-emphasising the impact of social and digital media in South Africa. Get real. Yes, it’s a rapidly growing wave, and yes you almost definitely need to get on it. But throw out everything else you are doing? Probably not. Let’s take a look at some numbers. 2.3 Million South Africans are active Facebook users every month. 467,500 South Africans have a Twitter account. 5.3 Million South Africans have Internet access. But amongst our population of more than 47 million, traditional media blows these stats out the water. Umhlobo Wenene FM has 4.3 million listeners a week, and The Sowetan, a regional newspaper, has more than 2 million readers a day. So decide who you want to reach, and find out where they are actively engaging, rather than jumping on the latest and most edgy fad.

What is key though is to maximise all your communications and PR efforts by integrating and amplifying them across the various channels you have chosen.

Don’t forget about mobile. And I don’t mean mobile Internet only: according to Arthur Goldstuck from WorldWideWorx there are 50 million mobile phone connections in South Africa, and about 36 million individual subscribers. There are heaps of cool, interactive things you can do with a bog standard mobile phone. Just tread carefully, as South Africans have been bitten one too many times by unscrupulous subscription offers. And make sure that what is happening on the mobile phone is aligned with what is happening in the rest of the campaign.

This is too important an opportunity to get things wrong. Agencies, start eating your own dog  food. And South African companies, notch up the scepticism a few levels the next time you are speaking to the latest social media rock star.

My faux pas of the week was getting deliciously tipsy at a party that a client was throwing (for the first time may I add).  They happen to be exceptionally cool people, the type who throw DJ parties and extreme sports events, yet despite how composed I may seem when over the limit, being described as ‘cute’ is NEVER good.

I am also reminded of how much tequila (mixed with mojitos mixed with red wine) hang-overs suck. I’m considering a detox.

The f*ckup for the week was going for a bikini wax on said hang-over. As far as bad ideas go, this one takes the cake.

Have mercy. I am over worked and under played.

2009 was a particularly rough year emotionally and work wise as we were busier than ever, so my personal life suffered, and yet, like every other SME out there, we were trying to manage cash flow and capacity. The long and the short of it is that we emerged stronger.

The time has now come to acknowledge the fact that what I started on a whim a few years back, is now a fully fledged agency with office space, staff and fantastic accounts. Nicole, my business partner, and I have been lucky in the sense that we have always had the luxury to take on the clients that we are passionate about. Be it cause based PR or cutting edge online campaigns, we love what we do and we do what we love. Corny, but true. (And we work bloody hard for it.)

The next logical step therefore was to open a Jo’burg branch. I have been coming up so often, that making the move made sense. Some of our biggest clients are based here as is most of the business. Cape Town has served us well in our incubation phase and will continue to do so for many years to come, but expanding to Johannesburg is progressive evolution.

I love The Big Smoke. It is true I have had to leave the love of my life, my home, my team and my safety net behind for a few months, but I anticipate it will do us all good. I find Joburg vibey and challenging and I love the social scene, the art, the business rush and even the beauty.

My biggest challenge, apart from locking down additional business, setting up an office and recruiting the right people in just three months, is to get to know myself. It’s no surprise that already within the fist two weeks I have been caught up in the work and the rush sparing little time to do what it is I should be doing – figuring out Cath. The last four years have been dedicated to everyone but myself, so I am planning on being more than just a little selfish with my time.

The Ted video below featuring Elizabeth Gilbert talking about nurturing creativity moved me. I often get so bogged down in the detail and the to do list, that I forget to stop and acknowledge the things that drive me and make me happy. It’s easy to forget and even neglect ourselves. If you believe in a soul, I can only describe it as not allowing your soul to follow its true path. For that you have to stop and reassess. Expand your boundaries, try things you’ve never done before, challenge your inhibitions and be still with yourself – something I find the most challenging of all.

I hope to grow into a stronger, happier, more balanced and a hopefully more clear and focused individual. One that knows what she wants from life and isn’t afraid to go for it. One that doesn’t just operate on auto pilot because it has served her so well in the past. I know it will take longer than 3.5 months, but that’s okay.

Watch the video, you won’t be disappointed.

Elizabeth Gilbert – Nurturing Creativity

• Unpredictable (weather)
• Busy
• Fun
• Scary
• Slow (traffic)
• Productive
• Counter-productive (traffic)
• Exiting
• Paradigm-shifting
• Culinary
• Fit (I started going to the dreaded gym)
• Friends
• Late nights
• Wine
• Work
• Work
• Work
• Manic
• Entertaining
• Beautiful
• Colourful
• Quiet
• Alone
• Challenging
• Warm
• Connected
• Open
• Revealing
• Laughter
• Dichotomy
• Different
• Big
• Contrasting
• Aggressive
• Comfortable
• Homesick
• Needed

Hey Cath,

I had a chance over the weekend to read your blog post. I just thought I’d quickly touch base with you on it — I know that Andrew has already weighed in in the comments section. Just a few thoughts I thought I’d share for your interest though as it may answer many of your questions…

History

Before I address your comments, a bit of background might be useful. You might like to have a read of a blog post of mine from last year (http://www.justinstanford.com/2009/10/silicon-cape-reflections/), where I reflect on the launch of Silicon Cape and some of the history building up to it.

You’ll see that we originally never had any idea that it would turn out to be so huge, in fact we originally planned on having a small concept launch to no more than 80 people from within the industry, who we felt might be interested. We thought it might build momentum over the course of a year or two. Of course, as we now know, when word got out it became very popular very quickly, so we decided to step up to the plate, multiply the budget by 20 and try and include everybody. What started as a R20k commitment ended up as something more like a R400k commitment, with only a small percentage being covered by last minute sponsorships that we hastily cobbled together.

That said, we are glad we did it — it ended up being quite something, and was very special! But be assured it was and still is put together by a very, very small team, volunteering their time and effort, and it was and is an immense amount of work for some folks who are already very busy as it is.

Of all the founders (otherwise known as the interim steering committee), only two of us actually live in Cape Town, that being myself and my partner Erik. The others all live in Joburg or the US. So we pulled in what resources we could from within our companies and our marketing company, and have continued to do so in an attempt to keep things going while we structure a hand-over to a community mandated steering committee who will be better suited to carry things forward.

Despite these very tough challenges and most of us working far too much, we still managed to put together and pay for a great online social network, a brand, a world-class launch attended by 500 people, and then shortly thereafter a very successful first networking event at the Old Biscuit Mill which 400 people attended.

We caught the attention of the likes of Helen Zille, Rampele Mamphela and Johann Rupert, who chose to believe in our cause and represent it at our launch event. We spent countless hours negotiating and speaking to these people and their teams. We went to great lengths to make sure that at our launch and on the website, a wide spectrum was represented and felt invited, from universities to government to investors to the geeks.

We got the attention of national government, allowing us the opportunity to meet with the Minister of Science & Technology to present. We then researched and developed a 21 page positioning paper for the Minister at her request to share at national government level. We scraped together the time to meet with countless interested parties who heard about Silicon Cape; the IDC, NGOs, Silicon Valley contacts and VCs, South African expats, even the head of TATA Africa.

We organised the best democratic community election we could. We continue to field a lot of interest, manage and pay for the website, all of this with literally a small handful of people, who are trying hard to make a lot of other things work at the same time. Along the way, we’ve endeavoured to keep the community up to date where we can via the website, and encourage the community to go out and DO on behalf of the cause, rather than sit back and wait. SCI is most certainly not about handouts or waiting for somebody else to get something done. Everyone who is a part of the community is a community representative.

The point I’m trying to make is that while it may appear as if little is happening or has been happening, it has actually been quite a challenge and we feel we’ve rather done quite a lot in a somewhat short period of time (4 months I think it’s been?), with not inconsequential personal sacrifice from several people.

Why did we do it? Simply, because it’s something we are passionate about and something that we live daily, and because no one else bothered and it needed doing. Because if I didn’t believe in it I couldn’t have and wouldn’t have started a VC company focused on SA. Although it has been a serious labour of love, I for one am glad and feel we have actually pulled off quite a lot!

On to some of your points…

Demographics

I for one can’t really say why this tech-entrepreneur-venture-capital space is so white male dominated. I had this discussion with Marc Ashton recently too. Perhaps it is because young black citizens and other PDIs are presently being strongly encouraged to pursue corporate careers, with all the benefits of AA or BBBEE, leaving the somewhat marginalised “pale male” with little other choice but to consider entrepreneurship? Honestly, I have no idea, maybe white guys just like writing code more than anybody else, or maybe they are presently the ones more exposed to the Internet and computers which develops that early interest. I think that over time things may well change though…

So far as I am concerned personally though, Silicon Cape is genderless and colourless. The space that Silicon Cape operates in is by inherent definition a meritocracy, where all are welcome and all may compete evenly. For your interest, two of my CEOs are women and appointed purely on the basis of merit. I am certainly no sexist.

I think if you took a look in Silicon Valley you might find that the VC companies and the startups there are also pretty white male dominated, but again, I’ve no idea specifically why. That the Silicon Cape steering committee has ended up with just one female representative is unfortunate, but certainly not by design, because as you know the elections were held democratically. I suppose it is possibly just a numbers game based on the general demographic of the community. I would imagine we’re quite lucky in fact to have the one female VC that we do have in SA in the form of Andrea Boehmert!

Momentum

I think I’ve sort of covered this already above, but suffice to say that lots has still been happening in the background, particularly around the preparation of a steering committee and the handover to it by the founders. I think it’s fair to say that December is a dead month, and most of us have come back in Jan with a mountain of work and lots of new things starting in 2010 that we need to get on with, so it has indeed been challenging. If one takes December and Jan out of the equation, then there has been something like less than 2 productive months since the launch, although of course we’ve been trying to fit things in everywhere we can.

Steering Committee

The elections were of course only held in December, and since then, everyone’s come back from holiday and we have finally managed to nail down a date for the first meeting of the steering committee, that being Feb 10th as tweeted from the @SiliconCape account. Thus the steering committee, while officially voted in, have never met before nor ever discussed the Initiative nor set an agenda nor taken handover from the founders, which may explain why some of them aren’t even sure yet what the agenda might be!

That said it’s also important to understand that this is a steering committee. Not a final appointed board, it is a community mandated representative body that can act on the behalf of the community in steering the direction of this new movement in the early days of its birth. They have to act in the best interests of the community — now if that means creating a structure and appointing a board that is made up entirely of black females, then that is what they must do. My hope is that the steering committee will take all factors into account when creating and appointing the board and the advisory board, and apply their minds to putting the most applicable people and resources into the right places. This however remains to be seen!

Joburg

I am surprised that there should be some “backlash” as you put it from folks in Joburg who feel somehow excluded. The Silicon Cape launch and website is open to all, and indeed many people from Joburg have joined and many attended the launch. Several people from Joburg were in fact also a part of the speakers or panelists at the launch and are among the biggest proponents of SCI. I know of several folks who flew down just to attend the first networking event. All are welcome!

Precedent shows that for initiatives like this to work, geographical clustering is a must. In the US, there are several high-tech clusters in other areas such as Boston or Atlanta, but Silicon Valley is by far the epicentre of it all,  and the biggest, and with the strongest brand. That doesn’t mean there can be no tech clusters or activity in other cities, but it’s just a natural occurrence.

Thus it makes sense to focus on the most likely geographical clustering point. As put forward in the presentations at the Silicon Cape launch, there are many reasons why we felt that the Cape is the place in the SA context.

Joburg positions itself as the financial cluster for SA and so far as I know no Capetonian holds this against them. There is nothing stopping anyone from being a part of a tech hub in Port Elizabeth, Poffadder or elsewhere.

Indeed, everyone in the country will benefit from much of the work of Silicon Cape, such as regulatory reform initiatives. But it’s necessary to have a focal point, a geographic centre and a workable, marketable brand. And from our perspective, the majority of startups, VCs and startup culture seem to be naturally centred around the Cape. As in business, you have to start with the low-hanging fruit!

I hope that perhaps provides some further sense of perspective from our side to your thinking.

Cheers!

Justin

Thank you Justin, I appreciate the feedback.

1. This morning’s Habari Facebook event in Cape Town was well worth it, it’s just a pity the whole industry is white, the agency idiots were out in full force and that it was hosted during the crunch hours of 10 am and 1 pm on a work day.  That said the content was engaging and it definitely opened my eyes to new possibilities. It’s always inspiring to see what constitutes a sticky campaign and how it is being implemented. I applaud creative thought, ballsy clients and brave teams who aren’t scared to stick their necks out and try something new. Take a look at Max Kaizen’s post on the event.
2. My next gripe: the Silicon Cape committee. Now it may appear that I have sour grapes about not being elected so let me set the record straight: I don’t. What I am sour about is that the 90% of the board is white (this seems to be an industry trend) and that it only has one female representative. In addition the whole momentum seems to be lost and a strategy is yet to be presented. One of the committee members openly admitted to not knowing what the Initiative’s mandate was at GeekRetreat, or how it differed from the likes of NetProphet. There is no doubt the guys are facing branding issues and a backlash from Joburgers who feel excluded, so why have these not been addressed and who will actually benefit in the long run? The old boys club (someone had to say it) or you and I?
3. Cape Town drivers. Sure driving is a risk at the best of times, but doing so in Cape Town is a sure way to reach the pearly gates faster than you can say stop. Just yesterday a driver shot right through a faulty traffic light at 80km/h without as much as a thought for oncoming traffic. Wake up people! When you get behind the wheel stay off your phones, yield to the right at roundabouts, keep a look out for pedestrians and for Pete’s sake be aware.

Over.

UPDATE:

It seems Silicon Valley faces similar gender challenges. A recent TechCrunch article explores the issue.

• I am moving to Joburg for 4 months to set up an office for MANGO-OMC. House hunting is proving to be challenge.
• I have been knighted ‘geek’ by the powers that be. (I am geek. I am not geek.)
• Hubby has a new band called THE GODS. They haven’t even played a gig yet and all the major music journos are writing about them. Come check them out at Up the Creek. (Side note: I got engaged at UTC 5 years ago.)
• I am now seeing a shrink and am no longer using this blog to purge myself. Talking is good. Having my personality back is even better.
• My nephew/niece is now 4.5cm long.
• Long sunset sessions with chardonnay and snacks is my favourite was to spend a summer’s evening in Cape Town.
• I get to wear my LBD twice in the upcoming week. I love black tie events.
• It never ceases to amaze me how egos muddy the waters. If you don’t know, ask!
• Quote of the week:“I would sacrifice myself if I wasn’t such a good whistler.” – Kind Julian, Madagascar
• Goal for the week: Take more photos.

I often wish I was an anonymous person uploading brutally honest posts online without a care in the world who reads it. Without an irrational fear of being judged. Without the need to pretend, like the rest of the world, that it’s all okay all the time. That we don’t get hurt, that we don’t grow tired, that we don’t lose inspiration, get pissed off, hate, love fiercely, get annoyed, get sick even.

I don’t blog about work. I can’t blog about my relationship because it would be uncool of me to reveal the life I share with my significant other. I don’t have strong opinions about politics and my religious views make most people feel uneasy, so I keep them to myself. I’m not one to dissect current affairs or pretend to be an ‘expert’. I’m not even funny.

So what the fuck is there left to say? That life is pissing me off and I can’t tell you about it?

I intend to wake up tomorrow with the answer.

(Picture credit: monicasuma.wordpress.com/2009/09/)